Briefje van 20 op de stoep

Door: Coert Visser Gepubliceerd op 09 jul, 2009 in de rubriek Boeken & artikelen

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Boek van de week

Jeffrey Pfeffer, professor organizational behavior aan Stanford’s Graduate School of Business en auteur van What Were They Thinking? Unconventional Wisdom About Management heeft een nieuw artikel geschreven:

‘Efficient Market’ Thinking Is Inefficient
You know the joke about two economists walking down the street and seeing a $20 bill lying on the sidewalk. The first economist says, “Look at that $20 bill.” The second says, “That can’t really be a $20 bill lying there, because if it were, someone would have picked it up already.” So they walk on, leaving the $20 bill undisturbed. The logic — that there are no opportunities for achieving exceptional returns because if such opportunities existed, they would be quickly discovered and implemented by almost everyone — underlies not only the efficient market theory in the world of finance but is incredibly pervasive in management decisions about all sorts of topics. I have had people tell me that downsizing must be effective — notwithstanding lots of empirical evidence to the contrary — because if it weren’t, companies wouldn’t be doing it. Read the article here.
Also read: Interview with Jeffrey Pfeffer

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